Why self-host

Why run a server at home?

Most households now pay four or five companies every month for access to things they think of as theirs: the family photos, the music library, the films they bought. Here we'll explain what actually changes when that hardware and data sits in your house instead, how it compares to the services you are using today, and who could really benefit from it.

How it works

The same button, two very different flows

Pressing play looks surprisingly similar. What happens in the second after you press it is where the big differences live.

RENTED

Playing a song on Spotify

  1. Your phone asks Spotify's servers for a track.
  2. Spotify checks that your subscription is current, and that it still holds a license for that specific recording in your country.
  3. If both are true, audio streams from their network to your device and the request is recorded against your account.
  4. Spotify adds that track request to their advertising profile about you, which gets sold to anyone that will pay.
  5. You never hold the file. If any condition in step 2 changes, the track turns grey in a playlist you built.
OWNED

Playing a song on your own server

  1. Your phone asks the machine in your house for a track.
  2. Your server checks that you are you.
  3. Audio streams off a disk you own. If you are at home, the request never leaves your building. Nothing on the internet is contacted at all.
  4. No advertising profile is built, nobody gets sold your data or preferences, and no companies learn anything about you.
  5. You hold the file. There is no step in which anyone else can decide you can no longer have it.
This is not a workaround or a grey area. It is how nearly all software worked before subscriptions: files on a disk, read by a program. The only genuinely new part is that a modern server also gives you the conveniences you got used to: automatic phone backup, apps on the TV, shared albums, and access from anywhere.
Side by side

What you'd be changing

Neither column is better at everything. The companies you pay a subscription to add genuine value to your experience, and it's worth considering the trade-offs.

 A subscriptionA server you own
Where the files liveIn a company's data centerOn a drive in your house
What the money buysAccess, for as long as you keep payingThe hardware, once
If you stop payingAccess ends and the library is goneNothing changes, you already paid
If a license lapsesThe title disappears from your library without warningWhat license? It's your media.
If the price goes upYou pay it or you leaveThere is no price to raise
If your account is suspendedYou can lose photos, purchases, and memories at the same moment, often with no appealDoes not apply
Who can see your libraryThe provider, its partners, and anyone it is compelled to share withYou, and whoever you invite
Used to train AIDepends on terms you did not negotiate and which can changeNot unless you're training your own models
Data collection and saleAll of your data worth selling is soldNever
When the internet is downMostly unavailableEverything still works on your own network
Catalogue sizeEnormousOnly what you put on your machine
Discovering new thingsGenuinely very goodNot great, but getting better all the time
Who fixes it when things go wrongThem, eventuallyYou, or us
The trade-offs

What you give up

We would rather you hear this now than six months in. None of it is fatal, but all of it is real.

You have to supply the content

A server does not come with a library. Photos and personal files are easy to move, but building a music and film library means ripping the discs you own, moving purchases you've already made, or buying DRM-free copies.

Discovery gets worse

No self-hosted music or video app recommends new things as well as Spotify or Netflix. Open source alternatives are getting better all the time, but nothing beats the billion-dollar recommendation engines the bigger platforms have built over years. That's not to say there aren't great recommendation engines out there, just that they're more difficult to use effectively.

Someone has to own the maintenance

Updates, failing drives, expiring certificates, and the occasional app that changes how it stores data. It is perhaps an hour of tinkering a month once things settle. You can learn to do it, we can do it, or we can split the work.

Your upload speed becomes a ceiling

Inside the house, everything runs at local network speed and it's quite fast. Streaming to yourself while travelling runs at whatever your home connection can upload, which on many residential plans is slower than download speeds. Worth checking before you count on it.

It costs money before it saves any

Hardware and setup are paid up front. If you're trying to escape a single twelve dollar subscription, the arithmetic doesn't work. We'll tell you if this is the case up front on an intro call.

Roughly what it costs. A household paying for streaming video, a music service, and two terabytes of cloud storage is usually somewhere between thirty-five and sixty dollars a month at today's prices. A capable mini PC or NAS with a few drives typically lands between three hundred and nine hundred dollars all in (depending on specs), plus one to three dollars a month in electricity. Break-even normally falls somewhere in the second year, and after that the hardware keeps working whether or not you pay anyone anything. We will do this arithmetic properly for your situation after our first call and let you know how the math works out for you.
Is this you?

Who a home server actually suits

A good fit if

  • You have an old PC gathering dust that could do the job tomorrow
  • You're paying for three or more subscriptions that overlap with things you already own
  • Your photo library keeps pushing you into the next storage tier
  • You have a collection already: ripped CDs, a shelf of discs, decades of digital photos
  • Several people in your community need the same files, and per-seat pricing is getting silly
  • You're uneasy about your photos and documents training somebody's model
  • You're getting unnerved about the uncanny accuracy of the ads you get served
  • You run a small club, practice, or business that needs shared storage without a cloud contract
  • You would enjoy understanding how a server and the internet works and want someone to get you past the first month

Probably not yet if

  • Most of what you listen to and watch is new releases you don't own and don't want to buy
  • Nobody in your community will tolerate a service being down for an evening
  • You wouldn't want to call anyone for help, and wouldn't want to learn it either
  • You move often enough that a machine in a cupboard is a burden
  • Your internet connection is unreliable and you need access from outside constantly
Not sure which column you're in? That's genuinely what the free call is for. We would rather spend thirty minutes telling you this is not worth it than build you something you resent in a year. If the honest answer is that you should keep your subscriptions, that's what we'll tell you.
Next step

Let's find out what you actually need

A free 30-minute call. We talk about what you want off the cloud, what hardware you have, and what it would take. No obligation, and if the honest answer is "you don't need us for this," you'll get that answer.